New York State Library

Division of Library Development


Gates Library Grant Initiative

Spanish Language Outreach Program
Partnering with the Gates Foundation and WebJunction

Suggested Outreach Activities

from WebJunction.org; also available with live links on WebJunction at http://webjunction.org/do/DisplayContent?id=14020.
(Links will open in a new window.)

Module

Stages

Activities

REACHING OUT

Getting Started
Identify organizations/groups/classes to speak to about the library and set a goal for a certain number of presentations within a year. For suggestions see Community Resources list in the Community Leader Interview Guide
Arrange for library staff to take WebJunction's Spanish Language Outreach Online Course
Develop and implement a plan to help staff learn basic library Spanish using Infopeople CD, Survival Spanish: Staff Library Guide to Assist the Spanish-Speaking Patron or REFORMA's Spanish for Librarians
Involving Staff and Community
Plan a tour of the library for community leaders to involve them in identifying what library services/computer access to market to Spanish speaking community
Include services to Spanish speakers in library's strategic plan and make the case to the Library board, Trustees or Friends. For more on strategic planning see course: The New Planning for Results Online Course
Participate in at least one community event, fair, or celebration. Arrange for Internet access and share some Internet Resources for Spanish Speakers to highlight information available to them at the library
Working in Partnership
Make the case for funding using 10 Reasons We Buy Spanish Books, available on the REFORMA site, and involve your community partners in advocacy efforts
Use the Spanish Language Outreach Follow-on Curriculum to develop strategies for sustaining relationships with community partners
Designate library staff liaisons to community groups, agencies, organizations. For ideas view the list of Potential Community Partners and the Community Resources list in the Community Leader Interview Guide

 

Module

Stages

Activities

SERVICES

Getting Started
Include bilingual storytimes in your family programming. See others in WJ community who have provided bilingual storytimes in the Workshop Participant Outreach Plans and Feedback discussion area
Become more involved in services to Spanish-speaking youth by enrolling in WebJunction's Hispanic/Latino Youth Librarianship online course
Use the resources in the Youth Services section to plan an event (El Día de los Niños/El Día de los Libros) for Spanish-speaking families
Involving Staff and Community
Provide instruction in Spanish on Basic Computer Skills, Office Applications, or Internet and Email. See: Microsoft Unlimited Potential Curriculum and other Materials for Working With Computers and Spanish Speakers on WJ
Work with community leaders to develop Spanish-language access to library web site using examples in Library Websites in Spanish section on WebJunction
Partner with community agency to Celebrate Hispanic Heritage Month using examples highlighted in SLO's Youth Services section or in WJ's discussion area
Working in Partnership
Train Spanish-speaking youth leaders to provide bilingual computer lab hours. See Notes from Jose Aponte for tips on involving youth
Collaborate with ESL providers in the community to provide/promote online ESL tutorials/classes or existing ESL software
Partner with community organizations that can help host, sponsor, and market library programs and services. See examples from Round Lake Area Library

 

Module

Stages

Activities

MARKETING

Getting Started
Provide bilingual staff with "Yo Hablo Español" name tags
Develop instructions in Spanish on how to get a library card using Example of Spanish Library Card Application in WebJunction's discussion area
Use the Spanish Translation of the Library Bill of Rights to help develop an "ABC's of the library" brochure in Spanish
Involving Staff and Community
Improve Library Signage to help Spanish speakers feel more welcome in the library
Provide orientation and tour of the library in Spanish for a local organization or class. For example of intro orientation see: OPAC & Internet Basico en Español
Work with community leaders to post library information at grocery stores, music stores, athletic facilities, churches, factories, and other job sites for Spanish speakers
Working in Partnership
Advertise in local Spanish-language community newspapers, church bulletins and on Spanish-language radio stations
Work with school districts to distribute library information in Spanish through school newsletters and set up table at parent nights with information for whole family including library card applications in Spanish
Partner with ESL group to distribute library information in Spanish and agree to co-market services. See discussion topic: How are you marketing to your Spanish-speaking patrons?

 

Module

Stages

Activities

PLANNING

Getting Started
Study up on published techniques for connecting with your community's Spanish-speaking patrons e.g. ¡Bienvenidos! Outreach and Publicity for Spanish Speakers in the Marketing section on WebJunction
Identify core list of library services to promote to community and develop presentation for community group that highlights information relevant to Spanish speakers
Create a plan for evaluating your library's outreach activities. See Spanish Language Outreach Program Focus Group Report and Spanish Language Outreach Online Course
Involving Staff and Community
Create a process/schedule for Spanish-speaking community input on collection development. See discussion topic: Collection Development Services to Spanish-speakers
Invite community leaders to review content and translations of library presentations and materials to be distributed to community
Complete Serving Spanish Speaking Communities Success Checklist in partnership with community leader/leaders and prioritize actions to reduce/eliminate barriers to using the library
Working in Partnership
Create recruitment and mentoring plan to recruit more Spanish speakers for staff, library board or Friends of the Library. See ALA's Recruitment for Diversity area
Use Community Leader Interview Guide to conduct needs assessment and develop plan for increasing access to public computers
Partner with a workforce training group to develop and deliver Technology or Job Skills classes in Spanish. For example see: Orange County (FL) Library System

 

About the Initiative

State Partnership Grant

Library Training Program Grant

Staying Connected 1

Staying Connected 2

Rural Library Sustainability Project

Back to the Spanish Language Outreach Program


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