I Love New York Logo
The "I love NY" slogan and logo was developed to promote tourism in New York State. Created by graphic artist Milton Glaser, it was first used in 1977. The use of a heart as a symbol for the word "love" has been widely imitated since then.
Note: New York State Empire State Development holds the trademark to the "I Love NY" logo, and licenses its use. It cannot be used without their permission.