Exhibit: Tide Magazine
August 2012
Before "Mad Men"...
What was the fast-paced, high-stakes world of advertising like in the mid-1900s? The bound volumes of a leading trade journal of the day--The Tide of Advertising and Marketing-- capture it all in the original format, with great content and rich graphics. Interestingly, some of the covers bear the rubber stamp of Young and Rubicam, one of the leading Madison Avenue ad firms.
The Tide is in until the end of August, on exhibit on the 7th floor of the New York State Library.
Catalog records for Tide:
- The Tide of Advertising and Marketing
1933-1943 - Tide: The Newsmagazine of Advertising and Marketing
1943-1959
Last Updated:
August 2, 2012